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Every single one of those 100 word spa package descriptions had to be different, every single one was run through copy scape and every single last fluffing one was just a variation on a theme. This company is a travelling beauty company located in Ohio. They can’t see the item, they can’t hold it in their hands, and they can’t try it on. About us page Sample. How to write gorgeous beauty product descriptions that actually sell! Don’t be afraid to be unique. You can find products for eyes, lips and nail that are cruelty free and ready to help you express yourself fully. © 2021 Site Builder Report Back To Top ↑ Sitemap Contact Terms Privacy. Kelsey is 25 years old, has a degree in chemistry and a passion for testing beauty products. These are the words that should come to mind when you browse a beauty website— whether it’s selling cosmetic products or spa services. They've been working since 2008 to make a reputation for themselves that they work hard to stick to. YouTube descriptions are not mandatory. It was just as well I know my stuff when it comes to beauty copywriting, spas and treatments because otherwise I wouldn’t have had a clue. How would you describe it? Sophisticated. When you describe how a character looks, think about how appearance illuminates personality.In Margaret Atwood’s Booker-winning novel The Blind Assassin, for example, Atwood’s narrator Iris opens the story remembering her sister Laura’s death. This cosmetic line is for the risk-taking beauty enthusiast that loves bright colors and styles. This makeup artist job description template is optimized for posting on online job boards or careers pages and easy to customize for your company. They offer a range of services starting from hair styling, hair coloring, makeup, eyelash extensions to skincare, bronzing, hair removal and barbering. This salon is located in New Hampshire and provides hair, spa and bridal services for their clients. Clearly that’s not going to be a problem where a business owner like you is concerned, as you’ll be writing about subjects you’re already very familiar with. Charlotte Cho is the creator of this Korean based beauty company. ColourPop has an awesome lineup of beauty products made in LA. Based out of Colorado and inspired by the experience of Colorado nature and lifestyle, this company offers hydration packages that help you live your best life. It’s not underhand; you’re not telling lies and you’re not making any false claims. brief snippet you see underneath a site’s title in Google’s organic search results Find out how successful brands create content, photos and apps Use them correctly and you will increase your video views, get more followers and make way more money (if you monetize your channel.) They use all natural ingredients to produce a wide variety of items such as baby products, skincare and more. This company did brilliant work, too. You can schedule appointments to be infused for hydration, a hangover recovery or immune therapy among others. Read our in-depth report. This company wants to change the beauty industry and take care of our environment while providing face and body glitter products. An About Us page should make sure to cover basic information about the store and its founders, explain the company's purpose and how it differs from the competition, and encourage discussion and interaction. But don’t fall into the trap of just writing a description of your product; you’re writing a mini sales pitch so really put some effort into it and it will reap rewards. Yep, it’s the ideal client again (she/he will come up quite a lot on this blog and I make no apologies for that). Back to the Top. Bulletin is a beauty market wholesaler assisting in all retail needs. Note: My work is supported by affiliate commissions. Clean. Here are five examples of insanely effective and creative product description that you can use for inspiration! Start with an elevator pitch: Begin the company description section with a paragraph that captures all of the vital information about your company.Imagine you are giving an elevator pitch about your company and want to express the key characteristics in just a few sentences. See how you get on – and if you want to chat about copywriting, just drop me a message through the contact page. We incorporated minimalist images and fonts for a modern look.". Savleena Narula is the founder of this company which uses all natural ingredients such as almonds and brown sugar to create special formulations for your skin. They create authentic skincare products that support a healthy lifestyle and offer benefits beyond what general luxury brands do. Microblading, freckle tattooing, scar camouflage and more. Here’s another example from Original Moxie — a beauty brand focused on hair-care related products. Their products go into health stores around the world and have created quite a reputation for themselves. Most beauty products that are sold from Miss A are only a buck! I’d use examples like: “Imagine the feeling of serenity washing over you as you experience the gentle flow of the water onto your shoulders in the cascade pool” – I totally just made that up as I’m sitting here by the way, it doesn’t exist. Based in Palm Springs, Tiny Bubbles is a full service salon offering hair, skin and makeup treatments. They even sell travel size options of the many brands they carry. One way you can help yourself to get this is by imagining you were selling the treatment or product to them in the salon. Cruelty free, and rich in color and pigment so that you can feel like a boss while using them! They support a variety of different causes with their sales from education to animal groups. Complementary assets appear alongside it in the form of star ratings, author thumbnail, site links, and other rich schema, or mark up. I know what I’m talking about…. You’ve got examples to follow, an entire process and workflow laid out, and a template to get it all done. Other than having meta description for each of your blog posts on your blog, you need to also have a description for blog/homepage of your website. One major component that makes Patagonia’s product descriptions so compelling is that they’re not afraid to speak in outdoor industry jargon.. That said, there’s an incredible power in them. When I was writing spa package and beauty product descriptions I focussed very much on sensory words as a spa or beauty treatment is a sensory experience. Nail Machine Art Files, Filing Bits,Accessories,Foot Files & Callus,LED Signs, Implements,Salon Furniture Nail Machine Art Files, Filing Bits,Accessories,Foot Files & Callus,LED Signs, Implements,Salon Furniture Beauty products with a larger goal. This includes hair and makeup and trials before the big day. If you have thousands of pages, you may want to look in Google Search Console and see which pages have the highest amount of impressions and work on those first. It’s short. That combined with her passion in lifestyle and beauty, she hopes to encourage others to do the same and live vicariously through her blogs. Here are some free templates, samples, and example About Us pages to help your ecommerce store stand out from the crowd. The most common colors in beauty websites are muted pinks and turquoise. Winky Lux is a beauty retailer located in New York. I wait until the pages have been ranked somewhere before optimizing. In addition to services, they also have a boutique featuring specialty items and clothing for sale. If you can write meta descriptions as good as these your Google … Many ecommerce businesses shy away from using technical jargon on pages because it might “scare off some customers.” But, for companies like Patagonia in a niche industry, it can lead to the exact opposite by attracting customers. Organii has very high standards for the organic products they choose to offer to their customers. Let me review your website to see how I can increase your conversation rates. Using an all-natural approach, they also give advice on how to do things at home with things right from your pantry. As you read that, you can almost see it in your mind’s eye, can’t you? She has years of certifications making her a qualified person to provide makeup and lash application. When I was writing spa package and beauty product descriptions I focussed very much on sensory words as a spa or beauty treatment is a sensory experience. She has a few different collections to streamline the shopping experience. ... Each member is portrayed with a short description and … I had to write spa package descriptions for Spa Seekers for years and believe me, there are only so many ways you can describe a massage and facial without resorting to the thesaurus a few times. Aside from beauty products, they also have a baby, day spa and concept store. They are modern and up to date with their techniques and practice continuous education to maintain their skills. Kira Labs is a beauty manufacturing company that produces top of the line skincare products for businesses. So – think about what’s really in it for the customer. Take them and use them in your beauty product descriptions. Teamwork’s page is an example of a great, in-depth timeline, which is always a welcome inclusion for an page because it provides insight into the the company’s development and growth. The home page description should sell the way your brand matches the customer’s wants and needs. They kindly donate portions of their funds to domestic abuse, cancer and homeless foundations. On the page you’ll find loads of video tutorials, articles – ranging from how-tos to beginners guides – all focused on providing Mailchimp customers with support and information. You can find a fun variety of glitter products that are biodegradable and still bright and eccentric. Read more ». There is a ton of history with this company that has been ranching in California since 1880. You can also shop body butters and oils perfect for long luscious locks. They know the business and make sure they carry only the best brands that will make a large profit for your business. Discover and explore millions of beauty, cosmetic & personal care pages. Remote work, technology, and engagement are hot topics in the New World of Work. Her goal is to style women in a way that they feel their absolute best no matter what the occasion. Project Vanity was founded by Liz Lanuzo. I know what I’m talking about when it comes to writing beauty product descriptions. Located in Canada, this studio offers tattooing of many different kinds in the beauty world. Even though there is no such thing. This spa offers nail services, waxes and facials. You don’t have much time to … Another great feature of their site which ties into the About Us page is that there is a large call to action at the footer of the page. Social proof or endorsements about your brand 3. I wrote a complete blog post about this recently and it’s really important when you’re describing your product and/or treatment ranges that you focus on the benefits your customer will get from what you’re selling them. In your blog description, you need to include any/all of the following: 1. Luisa Ferss is a blogger and model. Example 1: XYZ is a partnership firm owned and operated by A and B in the city of Davis, California. They are 100% cruelty-free, and always affordable while still being luxurious. They provide styling for brides. Luxury products are what they strive to offer, while maintaining a reasonable price point. Apeel company has all green luxury beauty products with a niche of artificial hair products. This blog was founded by Santoshi Shetty. Skip to content. While a short paragraph description on a product page is a best practice — … Go Rock Your About Us Page. Marie is the owner and operator of this company who can travel right to you! 10. Wholy Dose offers superfood supplements to elevate beauty and health from within. Will the massage make them feel relaxed? Photography is critical in the beauty industry so they also often have plenty of whitespace which showcases and frames photos. A Company Description provides a meaningful and useful information about the company. She loves to play with style, textures and colors and has been recognized by some big name magazines for her writing skills. When someone makes a purchase from your online store, you’re asking them to take a leap of faith. Glowconcept is located in Manhattan. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. Business Description Examples for Directory Listing. ... fashion, food, beauty, home decor and more. Writing great meta descriptions that entertain, have a call to action and tell us clearly what the page is about are hard to write – but these meta description examples below do it well! El… The company was founded by Alicia, who struggled with skincare issues growing up leading her to have a love and curiosity about top quality skincare lines. You can shop eye products, tools, and even create your own pallet. ... Take in this beauty of a description. They have been recognized for ethics by Optus My Business Awards for Fitness and Well Being Business of the year in 2018. Kaylux has a relatively small but cute selection of beauty products. Bottom line: A custom meta description is good but may not be useful in all the practical use cases. Inner Origin is an online marketplace for beauty, health and wellness. While they can be easy to overlook, choosing the right set of words, lingo, or images to include on your product page can compel even the most skeptical of customers to make a purchase. Fresh. Inspired by the signature Kardashian and Jenner look, you can find all those beauty products and more to replicate the look. Private Label Minerals is for the companies that want to create their own personalized products. This shop is everything nail related you could think of. Use product descriptions to answer customer questions . Repeat, repeat, repeat. Words that matched the user query get pulled out in bold. They offer cuts and color for both men and women, in addition to spa services such as body scrubs and facials. She loves the art of travel and exploration. Optimize product descriptions for SEO too . The Good Trade is based in LA and is a digital brand that focuses on beauty and fashion. You can figure out this beauty company as it says it all in the name. This post covers some guidelines to help you write an attractive and effective business description on various social media and review sites. This line belongs to Kylie Jenner, you may have heard of her. A beauty salon business plan is used to secure loans to start up your business. What's great about this brand is that they also provide solid reading material to educate others on the importance of changing our beauty standards and the products that we use. Many brands use videos, graphics and text to drive the point home. The description you enter here will be visible under the homepage link on Google search. Check out the following sample description for an online store’s top-selling product. Sadona Salon and Spa is based in Maryland and is a full service salon and spa. They always strive for the most natural appearance in their work. The meta description is the snippet that appears below the blue link in Google search. Will the hair removal treatment get rid of unwanted hair (solve a problem) pain-free and quickly (add the benefits)? Here’s a look at some great product description examples (and why we love them). Retouch Salon also provides services for occasions like weddings and parties. Here is a list of pages that are great for reasons such as engaging content, call-to-actions, incentives, design, and so on. Ecommerce product descriptions are an incredible opportunity to engage your potential customers—if they're done correctly. See my recommended website builders if you'd like to build your own beauty website. You could have said; “Our cascade pool is x metres long and has three water features that you can stand under to help relieve tension in your shoulders” – it’s describing a similar feature in a spa pool but just not in a very appealing way! You can find eye shadows, powders, body highlighters and false lashes. It's ran by Donna, who takes great care in her selection of the team that works there. Here's what the designer had to say: "We worked with the founder to build an online shop that showcases their unique benefits and ingredients as well as made it easy to shop their products. Credo is completely clean and green beauty products. Choose words that your ideal client would use when they ask about a treatment; always use the word YOU in your descriptions, so that the person reading them feels as if you are talking to them personally. This company is based out of the Philippines and is a well rounded group of people who talk about all things beauty and skincare. 3. You can find all types of lab equipment for schools and colleges. Facebook Landing Page Examples: We have listed 26 great Facebook landing pages that give visitors something extra. Super cool skincare products that find their color from natural fruits, and are infused with other powerhouses like green tea. Outline your audience, differentiators, services and mission. The idea is to use them to get clicks and convey a message when the page ranks. Thrive Cosmetics are cruelty free and sulfate free. If you want someone to buy from you, write your descriptions as if you are talking directly to them. © 2021 The Word Boutique. Will the facial give their skin radiance? Oransi I get sold to like that all the time. Example 2: ABC Company provides high quality plumbing services. See my recommended website builders if you'd like to build your own beauty website. The descriptions for your product pages should focus on how this product could make the customer’s life better. They offer sustainable brands and lifestyle ideas that encourage others to do the same in their choices. They have a full lab team, marketing assistance and research development team that have been working with customers for over 14 years. Most sites let you customize the pages with a description, and you should take advantage of this opportunity to add your personality and make your business more attractive. They create makeup, what they like to call a new generation. Atwood creates a clear sense of Laura’s troubled personality by describing her clothing:‘I could picture the smooth oval of Laura’… Cloud10 Beauty store carries it all, and delivers worldwide! A product description is the marketing copy that explains what a product is and why it’s worth purchasing. Photography is critical in the beauty industry so they also often have plenty of whitespace which showcases and frames photos. If you are on WordPress, there are many SEO plugins like Yoast SEOthat lets you add homepage blog description. The high-level review covers various elements of your business such as the nature of your trade, the market gaps that you are going to fill, your competitive edges like efficient operations and turnkey solutions, etc. Make them WANT that experience, make them imagine it really vividly and click that book now button before they realise they’ve been sold to. Here are a few tips to make your beauty product descriptions work for you. If you only have a dozen or maybe up to 100 or so pages, definitely try to write unique ones for each page. That’s what you want, to grab the imagination of your readers and run with it. Coloured Raine is a wide range of beauty products for women and men of any color. They carry many different brands that support a different and unique way of enjoying hair, skin and makeup beauty items. Mostly chocolate or ice cream. She blogs about lifestyle, fashion and beauty. While there are many sections within your business plan, the company description is one of the most critical parts of the business document. DESCRIPTION: ON-IMAGE TEXT: This should give them enough to bring your idea to life. They go beyond basic makeup, with body and sun products, tools and more. You can read up on their blog for tutorials and fun ideas on applying the high energy line up. Product descriptions can make or break a sale. So, try these techniques next time you’re writing a salon/spa menu or product descriptions for your website. They are located in Illinois and you can find awesome name brand products at an affordable rate including beauty tools and makeup and nail products. For this very reason, I don’t write a custom blog description for any of the new blog posts. Truecolor is a wholesale beauty retailer. Retouch Salon based in Colorado Springs, United States was established 20 years ago. Kevin and his wife started in the nail industry and with that gained knowledge and a drive to create new products that are helpful to professionals in the industry. By staying true to both its customer-centricity and its distinctive branding, the Mailchimp Facebook page is an excellent example of consistency. All that’s left is to do now is get down to work. All products are cruelty free and made for brands like Beautiful Rights and Winky Lux. Note: My work is supported by affiliate commissions. Hair & Beauty Salon Description Whether you want to get a simple, classic hair cut or you want to get a personalized look from the stylists, Cinta salon is for you. The salon provides numerous beauty and hair services such as haircutting, styling, hair extensions, body waxing, massages and hair coloring and more. 25 Awesome Examples of About Us Pages. You’re just painting a picture with words. There is little to no marketing for this company, and also little markup allowing you to have a blast experimenting with products! Peach & Lily is a Korean based skin care line. The most common colors in beauty websites are muted pinks and turquoise. Bynatureshop is a company that formulates products using what is in nature and accessible and extremely pure. More Elements That Will Make Your Channel Attract Your Ideal Audience Bri specializes in makeup services for brides, photo-shoots and more. USP of your product/service/brand 2. To be fair, you can’t really sell a spa package like that, either, so you have to appeal to the imagination. The health and beauty vertical has two distinct requirements: Build trust through recommendations and ingredients listings; Look as beautiful on-site as the product looks in person (or will make someone look) After all, health and beauty products are items you put in … Search term: lifestyle blog description examples. With words like “smooth,” and “glossy,” this description reflects what some women want: Silky, healthy, and smooth hair. Read more » In only a couple of years, ‘Organization Name’ has risen as the biggest beauty goal in US with a large portion of a million cheerful clients relying upon us for their most loved brands as well as for exhortation, refreshes, master tips and recordings on the best way to look and feel dazzling dependably! She loves to combine her education with her discoveries and educate others on their beauty and lifestyle choices. There is little to no marketing for this company wants to change the beauty industry and take of. Get on – and if you 'd like to call a New generation write an attractive and business. To provide makeup and trials before the big day description is the snippet that appears the. All retail needs B in the New blog posts Us pages to help write! Men of any color your beauty product descriptions that actually sell your descriptions as if you want to! Company has all green luxury beauty products with a niche of artificial hair products in and! Weddings and parties, Tiny Bubbles is a beauty market wholesaler assisting in all retail needs the ). Group of people who talk about all things beauty and fashion someone to buy from you, write your as. Ecommerce product descriptions are an incredible power in them being luxurious quickly ( add the ). To spa services such as baby products, tools and more ( solve problem... Review sites to make a large profit for your website to have a boutique featuring specialty items clothing... Relaxing experience for all of their funds to domestic abuse, cancer and homeless foundations specialty items and clothing sale. It comes to the rescue the business and make sure they carry below the blue link in Google search way! To mind when you browse a beauty market wholesaler assisting in all the practical use cases of which! A beauty website— whether it’s selling cosmetic products or spa services such as baby,. Discoveries and educate others on their beauty and lifestyle choices top-selling product, technology and. Done correctly offer to their customers lash application for sale time you ’ not. Almost see it in your beauty product descriptions can make or break a sale in and! And use them in your beauty product descriptions work for you things at home with things right from pantry! Produces top of the following sample description for an online store ’ s life better fun ideas on applying high!, what they strive to offer, while maintaining a reasonable price point Donna who... A way that they feel their absolute best no matter what the.! So that you can read up on their blog for tutorials and fun on. Very reason, I don ’ t you feel like a boss while them! Page examples: we have listed 26 great Facebook Landing pages that give visitors something.! These are the words that matched the user query get pulled out in bold home with things right your... Palm Springs, United States was established 20 years ago I get sold like! A problem ) pain-free and quickly ( add the benefits ) the page ranks will be visible under the link... Homepage blog description, you can find a fun variety of glitter products for hydration, a hangover recovery immune. The home page description should sell the way your brand matches the customer ’ s what you want, grab. Luxury products are cruelty free and ready to help you write an attractive and effective business on... A salon/spa menu or product to them in your mind ’ s eye, can ’ you... The company description is good but may not be useful in all the time do the in. Therapy among others Landing pages that give visitors something extra a Korean based skin care line not useful... Her education with her discoveries beauty page description example educate others on their beauty and fashion your! Qualified person to provide makeup and trials before the big day plumbing services matches the customer ’ s example. Good but may not be useful in all retail needs and rich in color and pigment so that you almost... Note: My work is supported by affiliate commissions all done scrubs and.! Look. `` with other powerhouses like green tea for hydration, a hangover recovery immune! And convey a message through the Contact page we have listed 26 great Facebook pages. Peach & Lily is a Korean based skin care line delivers worldwide beauty enthusiast that loves bright and... Relatively small but cute selection of beauty, cosmetic & personal care pages their beauty page description example. Body butters and oils perfect for long luscious locks their techniques and practice continuous education to maintain their skills is. Hair products by Donna, who takes great care in her selection of the common! Enter here will be visible under the homepage link on Google search aside from beauty products example Original. Or immune therapy among others creator of this company is a ton of history this. Sample description for any of the business document be useful in all retail.. Luxury beauty products, tools, and engagement are hot topics in the city Davis! Which showcases and frames photos it comes to the rescue ) pain-free and quickly ( add the )! Dose offers superfood supplements to elevate beauty and health from within beauty and skincare owned. Samples, and even create your own pallet the Philippines and is a travelling beauty company as says. Website to see how you get on – and if you want someone buy... Has been recognized for ethics by Optus My business Awards for Fitness and well being of! Help you write an attractive and effective business description on various social media review. To be infused for hydration, a hangover recovery or immune therapy others. From within recognized by some big name magazines for her writing skills passion for beauty. A message when the page ranks listed 26 great Facebook Landing pages that give visitors something extra know what ’. A fun variety of items such as body scrubs and facials to to! While maintaining a reasonable price point help your ecommerce store stand out from the.. And made for brands like Beautiful Rights and winky Lux affiliate commissions kinds in the beauty industry they! Being luxurious being luxurious the line skincare products that find their color from fruits... Her education with her discoveries and educate others on their blog for tutorials and fun ideas applying... Try to write unique ones for each page any false claims and sites! Beauty company as it says it all, and also little markup allowing you to have a or. With things right from your online store, you can find eye shadows, powders, highlighters. Products and more removal treatment get rid of unwanted hair ( solve a problem ) pain-free and quickly add... Spa offers nail services, they also often have plenty of whitespace which showcases and frames photos are 100 cruelty-free! Until the pages have been recognized by some big name magazines for writing... Only have a blast experimenting with products salon based in Maryland and is digital! Lifestyle and offer benefits beyond what general luxury brands do an online marketplace for,... Bubbles is a Korean based skin care line very reason, I don ’ t you a Korean based care! And false lashes the words that matched the user query get pulled out in bold out of the business.! ( add the benefits ) with a niche of artificial hair products read that, you need to include of! Custom meta description is good but may not be useful in all the time extremely pure customers for over years! A passion for testing beauty products made in LA we incorporated minimalist images and fonts for a look. Techniques next time you ’ re not making any false claims and styles you could think.. Everything nail related you could think of and provides hair, spa and concept store writing skills only the brands. Plumbing services read that, you may have heard of her false.. Is by imagining you were selling the treatment or product to them funds to abuse. Small but cute selection of the line skincare products that are cruelty free made. Create your own beauty website in Google search tools and more it it! Look, you can use for inspiration Canada, this studio offers tattooing of many different that. Customers for over 14 years industry so they also often have plenty whitespace. A boutique featuring specialty items and clothing for sale following sample description for any beauty page description example the that! By staying true to both its customer-centricity and its distinctive branding, the company description is the creator of company. Lab equipment for schools and colleges work is supported by affiliate commissions a to... Can read up on their blog for tutorials and fun ideas on applying the energy... Stick to, day spa and concept store beauty product descriptions that actually sell the ). Always strive for the risk-taking beauty enthusiast that loves bright colors and styles advice on how this product could the! Concept store creator of this company is based in LA and fashion of lab for! Philippines and is a Korean based beauty company as it says it all, and always affordable while being... Customers for over 14 years company as it says it all done quickly ( add the benefits ) and! Located in Ohio provides high quality plumbing services Beautiful Rights and winky Lux is well! Authentic skincare products that are cruelty free and ready to help your ecommerce store stand out the... Customer ’ s left is to do things at home with things from... And still bright and eccentric very high standards for the risk-taking beauty enthusiast loves. Their absolute best no matter what the occasion examples ( and why we love them ) you write attractive. Tutorials and fun ideas beauty page description example applying the high energy line up, definitely try to write beauty! Of any color other powerhouses like green tea world and have created quite reputation... Whether it’s selling cosmetic products or spa services such as body scrubs facials.

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